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Memes factories and (counter-)misinformation programming in the age of COVID-19

School of Media, Creative Arts and Social Inquiry, Curtn University Perth
Singapore and Malaysia
Type of Study
Qualitative case study
Key Focus of Study
How are meme factories in Singapore and Malaysia strategising over their social media content planning in light of minsinformation during COVID-19? This is a qualitative ethnographic study of how a group of meme factories that we have been studying since 2019 have adjusted (or not) their social media content planning in the light of COVID-19, either to foster or counter the spread of misinformation in Singapore and Malaysia. Such meme factories speak in a variety of platform-specific and age-apropriate vernaculars to provide public service messaging or social critique to their followers.
Key Stakeholders
Meme factories
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