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Memes factories and (counter-)misinformation programming in the age of COVID-19

Institution

School of Media, Creative Arts and Social Inquiry, Curtn University Perth

Country

Singapore and Malaysia

Type of Study

Qualitative case study

Methodology

Ethonography

Key Focus of Study

How are meme factories in Singapore and Malaysia strategising over their social media content planning in light of minsinformation during COVID-19? This is a qualitative ethnographic study of how a group of meme factories that we have been studying since 2019 have adjusted (or not) their social media content planning in the light of COVID-19, either to foster or counter the spread of misinformation in Singapore and Malaysia. Such meme factories speak in a variety of platform-specific and age-apropriate vernaculars to provide public service messaging or social critique to their followers.

Key Stakeholders

Meme factories

Status

Ongoing

More information

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