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OPTIMising general public uptake of a COVID-19 vaccine: a mixed methods study (OPTIMUM)

Institution
University of Stirling
Country
United Kingdom
Type of Study
Mixed methods
Methodology
Survey, interviews, workshops
Key Focus of Study
Collecting and analysing data on public attitudes towards COVID-19 vaccines, identifying barriers and facilitators to uptake (including understanding, trust, social media (mis)information, and delivery/practicality issues) and working with policymakers and planners to develop intervention and campaign strategies for optimising vaccine uptake.
Key Stakeholders
General public, policy makers, people at high risk for COVID
Sample size
n=42-45 (interviews); n=2250 (survey)
Funding Institution(s)
UKRI
Status
Ongoing
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